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17 Appcues Alternatives You Must Consider In 2024

User onboarding is crucial for digital products. As product managers, the tools we use to guide users through the first steps can greatly impact engagement and long-term adoption. Appcues has been a top player in this field for years.

However, it’s important to keep an eye on the competition due to the ever-changing nature of technology. In this post, we’ll explore 17 alternatives to Appcues that product managers should consider in 2024.

What is Appcues

Appcues is a powerful user onboarding platform known for its ability to create engaging, personalized user experiences without the need for extensive coding. Product managers and customer success teams can design, develop, and implement user guides and interactive walkthroughs that facilitate product adoption. Key features of Appcues include:

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  • In-App Messages and Tooltips: To help new users navigate through the app, Appcues allows the seamless integration of helpful messages and tips right where the user needs them.
  • Customizable Onboarding Flows: Its intuitive interface enables the crafting of unique onboarding steps that users encounter during their initial interactions with the software. It can be tailored to suit different personas or use cases.
  • Analytics: Built-in analytics provides insights into how effective the onboarding process is and where users may be dropping off or encountering challenges.
  • Segmentation: The platform offers advanced user segmentation features, enabling messages and onboarding experiences that resonate with specific user groups based on their behavior, characteristics, or subscription plans.

By leveraging these features, Appcues aids companies in reducing churn and increasing user retention rates through a tailored, supportive introduction to their digital services or applications.

Top 5 Appcues features

When narrowing down the Top 5 Appcues features, focusing on those that truly enhance the user onboarding experience is essential. These are the game-changers that set it apart from the competition:

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  1. Personalization Engine: Appcues shines in creating a personal touch for each user. Using data such as user role, activity, or even time zone, onboarding can be tailored to feel like it’s designed just for them.
  2. Behavior-Triggered Flows: The real-time responsiveness of Appcues to user behavior is pivotal. For instance, if a user struggles with a feature, an onboarding flow can be triggered to offer additional guidance precisely when needed.
  3. Multi-platform Integration: The ease with which Appcues integrates into various platforms is a notable strength. Appcues provides a consistent experience across all environments, whether a web application or a mobile app.
  4. Drag-and-Drop Interface: Appcues’ user-friendly interface stands out for its drag-and-drop functionality. Creating complex onboarding sequences doesn’t require a developer – it’s something a product manager can do over coffee.
  5. A/B Testing Features: With A/B testing capabilities, teams can try different onboarding variations to see what sticks, enabling data-driven decisions to optimize user experiences based on real feedback.

Each of these features is crucial in ensuring that users not only start using the product but also continue to find value in it, which, in turn, drives retention and satisfaction.

Top 5 Appcues Limitations

Even the best tools have limitations; understanding these is as important as knowing their features. For those considering Appcues, here are the top 5 limitations to keep in mind:

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  1. Price Point: Appcues can be a significant investment, especially for startups or small businesses. Its pricing scales with user numbers, which can quickly become a budgetary concern as a business grows.
  2. Complexity for Beginners: Newcomers to the user onboarding scene might find Appcues a bit overwhelming. The platform’s comprehensive features require familiarity with user experience methodologies, which could steepen the learning curve.
  3. Limited Customization in Lower Plans: While Appcues offers excellent customization options, these are often gated behind higher-tier plans. Those on lower budgets may find themselves constrained by the limitations of basic templates and flows.
  4. Integration Challenges: Though it touts multi-platform integration, syncing with certain third-party systems can be tricky. Some users have reported issues in achieving seamless integration, which may require technical support or additional development work.
  5. Mobile Experience: While Appcues does provide mobile support, the feature set and user experience aren’t as robust or intuitive as the web platform. It can be a drawback for mobile-first businesses requiring strong onboarding experience on handheld devices.

These limitations could be a stumbling block for companies looking for the perfect user onboarding solution. However, being aware of them allows for more informed decision-making when choosing an Appcues alternative.

Why Consider Alternatives?

Before we dive into the list of alternatives, it’s imperative to identify why exploring other options is a strategic move in your product management journey. As the needs of our users and the technology behind our products continue to evolve, what worked yesterday might not be sufficient for tomorrow. By looking at various alternatives, you ensure your user onboarding tool is robust, agile, and future-proof.

What to Look for in Appcues Alternatives?

As you evaluate the following alternatives, it’s important to consider a set of universal criteria that align with your product management goals.

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  • Overall Fit to Your Needs

Different user onboarding tools serve different purposes. Some might be a great fit for software companies targeting enterprise clients, while others might be better suited for mobile applications aiming for wide consumer adoption. Evaluate how well these tools align with your specific user base and product goals.

  • Scalability and Flexibility

Scalability is key to a product’s success. You want to be sure that the user onboarding tool you select can grow with your product. It includes handling increasing user loads and adapting to new features and functionalities that will be added to your product over time.

  • Integration and Adoption

User onboarding tools are not standalone in a typical tech stack. They must seamlessly integrate with your product, customer relationship management (CRM) system, and any other tool supporting user engagement. Adoption by your team is equally important. The best tool will be the one that enhances your team’s workflow and is embraced with enthusiasm.

  • Cost Efficiency

Value for money should always factor into the equation when choosing any product or service. However, it’s not just about the initial cost. You need to consider the overall return on investment (ROI) and ongoing maintenance or subscription costs, considering your users’ lifetime value (LTV).

  • Customer Support and Training

Your user onboarding tool provider should not just sell you software; they should support you in nurturing happy and successful users. Look for providers with a great track record for customer service and training.

  • Data and Analytics Capabilities

In the age of big data, actionable insights are the holy grail of product management. The more you know how users interact with your platform, the better you can tailor their experience. Strong analytical capabilities within your user onboarding tool can provide just that.

Now, let’s move on to exploring the Appcues alternatives!

Alternatives to Appcues

This section will look at 17 tools you can consider as alternatives to Appcues.

Produktly

Overview

Produktly is a user onboarding platform designed to help SaaS companies onboard users more effectively. It features a no-code editor that enables product managers to create multi-step onboarding flows easily.

Key Features

  • Multi-step onboarding flows
  • In-app messaging
  • No-code editor
  • Performance dashboards

Pricing

Custom pricing depends on the size of the organization.

Pros and Cons

Pros:

  • Intuitive no-code editor
  • Easy integration with various platforms
  • Detailed analytics on user engagement

Cons:

  • Customized pricing might not be suitable for all budgets

Gyde

Overview

Gyde is a user onboarding solution that allows you to create personalized onboarding experiences based on user demographics and behaviors. It uses machine learning to optimize the onboarding process for higher engagement.

Key Features

  • Personalized onboarding flows
  • A/B testing
  • Machine learning-based optimization
  • Data analysis and user segmentation

Pricing

Subscription-based with a free tier for small user bases.

Pros and Cons

Pros:

  • Highly personalized onboarding
  • Data-driven optimization
  • Free tier for startups

Cons:

  • The learning curve for complex onboarding strategies

Kompassify

Overview

Kompassify is a user onboarding platform helping B2B companies gain and retain more customers. It provides personalized user experiences, walkthroughs, and tooltips to guide users through your platform.

Key Features

  • Personalized user experiences
  • Walkthroughs and tooltips
  • In-product self-help
  • Customer journey mapping

Pricing

Tiered pricing depends on the size of the user base.

Pros and Cons

Pros:

  • Focused on B2B user-adoption challenges
  • Intuitive customer journey mapping
  • A strong community forum for support

Cons:

  • Expensive for larger user bases

Pendo

Overview

Pendo is a comprehensive product experience platform that offers a suite of tools to understand and guide users. It combines analytics, feedback, and guidance in one integrated solution.

Key Features

  • Product analytics
  • User feedback collection
  • In-app guidance and messaging
  • Seamless integration with popular platforms

Pricing

Subscription-based pricing tailored to the needs of your organization.

Pros and Cons

Pros:

  • Feature-rich product
  • Robust analytics capabilities
  • Strong integration options

Cons:

  • Can be overwhelming for small teams

Eyelet

Overview

Eyelet is an onboarding and product adoption solution for software products. It provides a neat way to launch interactive guides and tooltips that intuitively help users navigate your product.

Key Features

  • Interactive product tours
  • In-app messages and announcements
  • Advanced customization options
  • Funnel analytics

Pricing

Variable pricing based on number of users and features used.

Pros and Cons

Pros:

  • High level of customization
  • Easy-to-create product tours
  • Detailed funnel analytics

Cons:

  • Pricing can be complex to manage

Chameleon

Overview

Chameleon enables you to build and run customizable guides, tooltips, and models without writing a single line of code. It focuses on providing smooth experiences to new and existing users.

Key Features

  • No-code editor
  • Audience segmentation
  • Multi-language support
  • A/B testing

Pricing

Subscription-based with tiers for different user levels.

Pros and Cons

Pros:

  • Quick setup with no coding
  • Strong focus on optimizing user engagement
  • A/B testing for fine-tuning experiences

Cons:

  • Limited number of onboarding flows in lower tiers

UserGuiding

Overview

UserGuiding helps you create interactive product tours, user onboarding checklists, and tooltips without writing code. It focuses on turning your new users into power users.

Key Features

  • No-code editor
  • In-app user onboarding experiences
  • Advanced segmentation for personalized onboarding
  • Collaboration features for teamwork

Pricing

Tiered subscription based on MAUs (Monthly Active Users).

Pros and Cons

Pros:

  • Intuitive editor for rapid content creation
  • Advanced segmentation for in-depth targeting
  • Strong collaboration features

Cons:

  • Can get expensive with larger user bases

Walkme

Overview

Walkme offers a digital adoption platform that helps users navigate the complexities of digital transformation. It features an interactive layer that guides users every step of the way.

Key Features

  • Step-by-step guidance
  • Automated process mapping
  • Insights and analytics
  • A/B testing for optimization

Pricing

Tailored to the business needs, often based on revenue or enterprise value.

Pros and Cons

Pros:

  • Deep insights through process analytics
  • Advanced segmentation for tailored user experiences
  • Highly scalable and customizable

Cons:

  • High starting prices can be a barrier for small companies

Userpilot

Overview

Userpilot is a user onboarding platform that helps you create personalized user experiences. It features a no-code editor, in-app surveys, and advanced analytics to track user adoption.

Key Features

  • Personalized onboarding flows
  • No-code editor with customization options
  • In-app surveys and feedback collection
  • Advanced analytics for data-driven optimization

Pricing

Tiered pricing is based on the number of users and features used.

Pros and Cons

Pros:

  • Easy-to-use no-code editor
  • Strong focus on user feedback and data analysis
  • Integration with popular platforms for a seamless experience

Cons:

  • Limited customizations in lower-tier plans

Intercom

Overview

Intercom is widely known for its communication and customer support features, but it also includes powerful user onboarding capabilities within its suite. It offers targeted communication with users at every stage of their journey.

Key Features

  • Personalized messaging
  • A/B testing for message efficiency
  • In-app messaging and guided product tours
  • Real-time data on user engagement

Pricing

The scalable model, with a free plan and custom packages for businesses.

Pros and Cons

Pros:

  • Integrated with a suite of communication tools
  • Strong A/B testing capabilities
  • Well-established and trusted brand

Cons:

  • Pricing can be a concern for smaller companies

Intro.js

Overview

Intro.js is an open-source library that provides step-by-step introductions for websites and applications. It’s a budget-friendly alternative that is ideal for smaller companies and startups.

Key Features

  • Quick and easy to set up
  • Flexible and customizable
  • No coding is required for basic use

Pricing

Completely free, being an open-source solution.

Pros and Cons

Pros:

  • Free and open-source
  • Light on system resources
  • Simple and intuitive for beginners

Cons:

  • Limited features compared to dedicated platforms

Wyzowl

Overview

Wyzowl is known for its video content services, but it also offers a software solution for creating interactive videos for onboarding users. It’s a niche solution for platforms that embrace video content.

Key Features

  • Interactive video tours
  • Detailed metrics and analytics
  • Collaboration tools for content creation
  • Flexibility with integrations

Pricing

Tiered pricing is based on the size of the user base.

Pros and Cons

Pros:

  • Powerful video content capabilities
  • Rich analytics for user behavior
  • User-friendly content creation tools

Cons:

  • Focused on video content, which may not be every user’s preference

Shepherd

Overview

Shepherd is a JavaScript library that allows you to create guiding steps for sites and applications. It’s been acclaimed for its simplicity and ease of use.

Key Features

  • No-code setup
  • Customizable step designs
  • Multi-language support
  • Easy install for developers

Pricing

Free to use, open-source plugin.

Pros and Cons

Pros:

  • Free and open-source
  • Easy to configure and integrate
  • High level of customization

Cons:

  • Requires a bit more manual input for each guide compared to purpose-built solutions
  1. Product Fruits

Overview

Product Fruits is a user onboarding and product tour platform known for its AI-driven guidance. It aims to provide your users with an intuitive and natural onboarding experience.

Key Features

  • AI-driven user guidance
  • Multi-format user onboarding
  • Product adoption analytics
  • Flexible setup options

Pricing

Tiered pricing based on user tier and feature set.

Pros and Cons

Pros:

  • Innovative AI-driven approach
  • User-friendly design
  • Rich analytics and adoption tracking

Cons:

  • Cost can add up quickly if you need numerous features or have a large user base

Userflow

Overview

Userflow positions itself as a user engagement and product adoption platform. It offers in-app user guides, feature highlights, and onboarding checklists to ensure smooth user transitions.

Key Features

  • Visual editor for guide creation
  • In-app announcements
  • Automation with trigger conditions
  • Deep integrations with popular platforms

Pricing

Based on the scale of features and users you require.

Pros and Cons

Pros:

  • Visually-driven guide creation
  • Powerful automation to streamline experiences
  • Detailed analytics and insights

Cons:

  • May be complex for those seeking simpler solutions

Crello

Overview

Crello is a graphic design platform offering a suite of tools for creating interactive designs. While not a dedicated onboarding software, it can be used creatively to create interactive onboarding materials for your product.

Key Features

  • An extensive template library
  • User-friendly visual editor
  • Animation and video tools
  • Handy collaboration features

Pricing

Subscription model with various tiers.

Pros and Cons

Pros:

  • Unconventional, creative onboarding materials
  • Solid visual design features
  • Flexible collaboration options

Cons:

  • Out of the box functionality laser-focused on onboarding

Stonly

Overview

Stonly is a SaaS that enables product managers to create interactive step-by-step guides to onboard users. It allows you to build intelligent guides that react to user inputs and behaviors.

Key Features

  • Interactive guides with branching
  • No-code setup
  • Real-time editing
  • Detailed user insights and analytics

Pricing

Tiered subscription with custom options for large enterprises.

Pros and Cons

Pros:

  • Adaptive and reactive guide-building
  • Intuitive no-code setup
  • Real-time editing

Cons:

  • Higher price point, especially for enterprise features

Conclusion

There are many different tools available for user onboarding. This list of alternatives to Appcues in 2024 is not exhaustive but provides a comprehensive view of the options. Remember to evaluate your specific needs, how well the tools fit with your product and users, and the overall experience they offer.

Exploring these alternatives can lead to more tailored and efficient user onboarding practices. Investing time in this decision can bring benefits like increased user engagement, faster time-to-value, and better performance tracking. Your choice of user onboarding tool is not just a technical decision but a strategic one that shapes your product’s user experience and competitive edge.

Stay updated on the latest trends and technologies in user onboarding, and watch for new players in the field. Continuous improvement is key to successful product management; the right tools can make a big difference.

Considering these alternatives, you may want to check out Onboardsaas, a user onboarding platform that combines best practices and the latest technologies to streamline the onboarding experience.

1 thought on “17 Appcues Alternatives You Must Consider In 2024”

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