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What Is Base Button In UX? How Does It Help In User Onboarding?

In the digital realm, creating an intuitive and user-friendly interface is paramount. One fundamental aspect of this is the implementation of the base button in User Experience (UX) design.

This seemingly simple feature plays an instrumental role in user onboarding, influencing the way users interact with and navigate through a platform. But how exactly does it work, and why is it so crucial for engagement?

In this blog post we will unravel the functionality of the base button in UX, shedding light on its indispensable role in boosting user experience and engagement on your digital platform. Buckle up for an insightful journey into the world of UX design!

What is a base button in UX?

A base button in UX, also frequently referred to as a Call to Action (CTA) button, is a crucial design element on a digital platform designed to prompt an immediate response or action from the user. It serves as a guide that leads users towards desired actions, whether it’s signing up for a newsletter, downloading an app, or making a purchase.

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  • Significance of Base Button: The base button’s importance emanates from its role in defining the user’s journey on the platform. It simplifies navigation and makes the user interface more intuitive, enhancing the overall user experience. By making it easier for users to perform actions, it can significantly boost conversions and engagement.
  • Examples of Base Button in UX: Let’s delve into a few examples to understand this concept better.
    1. E-commerce websites: On sites like Amazon or eBay, the ‘Add to Cart’ button is a perfect example of a base button. It’s designed to stand out on the page, drawing users’ attention and guiding them to the next step in their shopping process.
    2. Streaming platforms: On platforms like Netflix or Hulu, the ‘Play’ button serves as the base button. It’s often placed centrally and boldly, enabling users to start watching their chosen content easily.
    3. Subscription Services: In subscription-based platforms such as software-as-a-service companies, ‘Subscribe Now’ or ‘Start Free Trial’ are common base buttons, guiding users to convert from visitors to subscribers.

By incorporating a well-designed base button into a website or app, businesses can improve the fluidity of their users’ journey, making it easier for them to complete desired actions and ultimately improving overall engagement and conversion rates.

How it helps in improving user experience

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The base button in UX plays an integral role in enhancing the user experience in several ways:

  • Simplifies Navigation: The base button simplifies the navigation process by providing clear directions for the user’s next action. For instance, a button labeled ‘Book Now’ on a travel website guides the user directly to the booking page, removing any potential confusion and making the process smoother and more efficient.
  • Boosts User Engagement: A well-placed and well-designed base button can significantly enhance user engagement. For example, social media platforms like Facebook use the ‘Like’ button as a base button. It encourages user interaction and engagement by providing a quick and easy way to react to posts.
  • Increases Conversions: A strong base button can effectively guide users toward conversion. For example, an e-commerce website like Etsy uses the ‘Add to Cart’ button to move customers seamlessly through the purchasing process, increasing the likelihood of a transaction.
  • Imparts Emphasis: The base button also helps to highlight important actions on a platform. For instance, on a software download page, the ‘Download Now’ button acts as a visual cue, drawing attention and directing the user flow.

These points illustrate how the base button is more than just a simple tool; it’s a powerful UX element that shapes user interactions, drives engagement, and boosts conversions. In essence, a well-crafted base button can make the user experience more intuitive, enjoyable, and, ultimately, successful.

9 User Onboarding strategies to make it a great SAAS user onboarding experience

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  1. Clear Onboarding Goals: Setting clear goals at the beginning of the onboarding process can keep users engaged and motivated. For instance, Dropbox sets a goal for users to get more free space by completing a few simple tasks like installing the app on their mobile device.
  2. Interactive Tutorials: Interactive tutorials like step-by-step guides or walkthroughs can be a game-changer. Salesforce, for example, offers interactive tutorials that guide users around the platform and explain key features.
  3. Personalization: A tailored onboarding experience can significantly improve user engagement. Netflix, for instance, personalizes the user’s home screen based on their viewing habits and preferences.
  4. Easy Account Setup: Users appreciate a simple and straightforward account setup process. Slack, for instance, makes it incredibly easy to create a new workspace or join an existing one.
  5. Free Trial Period: A free trial period allows users to explore the software’s features and benefits before committing. Adobe Creative Cloud offers users a 7-day free trial to test out their services before making a purchase.
  6. Progress Indicators: Giving users a sense of their onboarding progress can keep them motivated. LinkedIn has a progress bar showing users how complete their profiles are, encouraging them to add more information.
  7. In-app Messages: Regular in-app messaging can provide users with helpful tips and updates. Asana uses in-app messaging effectively to guide users on how to use its task management features.
  8. Customer Support: Providing excellent customer support throughout the onboarding process can increase user satisfaction. ZenDesk, for example, offers 24/7 customer support to help users navigate any issues they may encounter.
  9. Requesting User Feedback: Feedback is crucial for improving the onboarding process. Google Apps regularly asks its users for feedback, which it uses to enhance its platform’s performance and usability.

Implementing these strategies can significantly improve the SaaS user onboarding experience, leading to higher user engagement, increased customer satisfaction, and ultimately, more conversions.

How Onboardsaas helps users enhance user experience

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OnboardSaaS is a pivotal tool in enhancing the user experience by streamlining the onboarding process. It employs several tactics to achieve this goal.

Simplified User Interface: OnboardSaaS features a user-friendly interface that is intuitive and easy to navigate. Users can intuitively find necessary features and tools without needing extensive guidance. For example, the platform’s dashboard is well-organized with clear labels, enhancing the user’s comfort and reducing the learning curve.

Automated Walkthroughs: OnboardSaaS offers automated walkthroughs that guide new users through the platform’s features and functionalities. This hands-on learning approach helps users quickly understand and benefit from the software. For example, a new enterprise client wishing to understand the CRM module would be guided through a step-by-step process, demonstrating how to add new leads, track their progress, and convert them into customers.

Customizable Onboarding Journey: With OnboardSaaS, companies have the ability to customize the onboarding process to suit their specific needs and the needs of their users. For instance, a software company can set up interactive tutorials for their more complex features while maintaining a simpler onboarding process for their more straightforward functions.

Feedback Integration: OnboardSaaS understands the importance of feedback in improving user experience. It has integrated features that proactively ask for user feedback at various stages of the onboarding process. It allows companies to gain insight into their user’s experience and make necessary adjustments.

Support and Resources: OnboardSaaS provides a comprehensive library of resources, including FAQs, video tutorials, and articles to assist users. Their dedicated customer support is always ready to resolve user queries, ensuring a seamless onboarding process.

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All of these strategies contribute to enhancing the user experience, making OnboardSaaS an invaluable asset for companies striving to improve their onboarding process. It’s not just about making the process smoother; it’s about ensuring users feel confident, knowledgeable, and excited to engage with the software.


A successful user onboarding experience is pivotal for SaaS businesses, and OnboardSaaS offers the perfect solution. It simplifies the process, offers personalized experiences, and ensures users feel confident and ready to engage with your software. Remember, the right onboarding approach can be the difference between a thriving user base and lost customers. So why wait? Elevate your user experience, increase engagement, and fuel your conversions today with OnboardSaaS. Start your free trial now.

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