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Pendo vs WalkMe: Main Features and Price Comparison [With 10 Pros and Cons]

As a SaaS owner, you know that customer engagement is everything. Whether you’re looking to increase customer satisfaction, improve user retention, or drive revenue growth, your software product needs to offer a seamless user experience.

That’s where Pendo and WalkMe come in. These two platforms provide the tools you need to understand your customers’ needs, guide them through your product, and increase adoption rates. But how do they compare? In this article, we’ll compare Pendo and WalkMe’s main features and pricing to help you decide which platform is right for your SaaS business.

What is Pendo?

pendo vs walkme

Pendo is a product experience platform that empowers businesses to deliver seamless user experiences within their software applications. It provides an array of tools aimed at comprehending user behavior, gathering valuable feedback, and creating captivating guides for users.

pendo vs walkme

  1. User Behavior Understanding: Pendo’s robust analytics and tracking functionalities allow businesses to understand how users interact with their software. It offers insights into which features are most used, how often, and by whom, enabling businesses to make data-driven decisions.
  2. Collecting Feedback: With Pendo, businesses can deploy in-app surveys to collect user feedback. This real-time feedback is invaluable in refining product features and overall user experience.
  3. Guiding Users: Pendo’s Guide feature enables businesses to create engaging, in-app walk-throughs and tutorials. These guides help users navigate and utilize the software effectively, enhancing user adoption and satisfaction.

In conclusion, Pendo serves as a comprehensive toolset for SaaS businesses aiming to provide a superior product experience, fostering user engagement and retention.

5 Features of Pendo

  1. Data Analytics: Pendo’s data analytics feature is a powerhouse that provides deep insights into user behavior. It tracks and visualizes key metrics such as feature usage, user path flows, and click patterns. For example, a SaaS business could identify which features are most popular among their users and which are less utilized, aiding in strategic decision-making.
  2. In-App Surveys: Pendo’s ability to conduct in-app surveys is another standout feature. It allows businesses to gather direct user feedback within the application interface itself. For instance, after introducing a new feature, a survey could be deployed to gauge user response, helping in quick iterations based on user feedback.
  3. User Guide Creation: The platform enables the creation of interactive guides that can educate users about feature functionality. These guides can be as simple as a tooltip or as elaborate as a full-blown tutorial. For instance, a guide can be created to introduce users to a newly launched feature, ensuring that users understand and adopt it swiftly.
  4. Segmentation: Pendo’s segmentation feature enables businesses to group their users based on user behavior, demographics, or custom rules. For example, users can be segmented into groups such as ‘new users,’ ‘power users’, or ‘infrequent users’, enabling the delivery of tailored experiences for each group.
  5. Retention Analysis: Pendo offers a feature that helps businesses gauge user retention and understand the factors influencing it. By analyzing patterns in user logins, feature usage, and feedback received, businesses can identify areas of improvement to enhance user retention. For instance, if a specific feature has high usage but low retention, it could indicate the need for refinement.

What is WalkMe?

pendo vs walkme

WalkMe is a digital adoption platform designed to simplify the user experience, making complex software and processes intuitive and straightforward. Like a GPS for your software, WalkMe guides users through tasks step-by-step within the application. Here’s how WalkMe shines:

  1. Real-Time Onboarding: WalkMe offers interactive walkthroughs that guide users through complex processes, step by step, within the software. This immediate assistance not only speeds up the onboarding process but also increases user confidence and proficiency with your product.
  2. In-App Training: With WalkMe, businesses can create tailored learning paths. These paths align with the user’s role or desired outcomes, making the training process more personalized and effective.
  3. Process Automation: WalkMe’s automation capabilities save users time by completing routine tasks automatically. The platform can fill out forms, click buttons, and navigate through processes, so the user doesn’t have to.
  4. Analytics and Reporting: With its robust analytics feature, WalkMe allows businesses to track user behavior, identify pain points, and optimize software usage. These insights can drive product enhancements and user engagement strategies.

5 Features of WalkMe

pendo vs walkme

  1. Contextual Guidance: WalkMe’s standout feature is its ability to offer real-time, contextual guidance to users. Rather than relying on static tutorials or manuals, WalkMe provides dynamic, step-by-step instructions right within the application. For example, if you’re using project management software for the first time, WalkMe might guide you through creating your first project, assigning tasks, setting deadlines, and so forth.
  2. Customized User Onboarding: WalkMe excels in offering customized user onboarding experiences. It can tailor the onboarding process based on a user’s role, preferences, or previous interactions with the software. For instance, a new sales representative at a company might receive a different onboarding experience compared to a new customer service agent, even though they are using the same CRM software.
  3. Task Automation: One of the most time-saving features of WalkMe is its ability to automate routine tasks. If there are certain actions that users perform regularly, WalkMe can automate those actions to save time. For example, if a user regularly generates a specific type of report, WalkMe can automate that process so that the report is generated with just a few clicks.
  4. Performance Analytics: WalkMe comes with a robust set of analytics tools that allow businesses to track and analyze user behavior. It can help identify areas where users are struggling and areas where the software is performing well. For example, if users are consistently having difficulty with a certain feature, WalkMe’s analytics can highlight this issue, allowing the business to address it and improve the user experience.
  5. Proactive Support: WalkMe is more than just a reactive tool. It’s a proactive support system. It anticipates user needs, offering help and guidance before a user becomes frustrated or lost. For example, suppose a user hovers over a certain button or feature for a certain length of time. In that case, WalkMe can proactively offer a tooltip or guide to explain the feature’s functionality.

pendo vs walkme

With its wide array of features, WalkMe is a powerful tool for improving software adoption, boosting user confidence, and enhancing overall user experience.

Comparison Table of Pendo vs WalkMe

Features Pendo WalkMe
Ease of Setup Harder to handle because of its local installation requirements Easier to set up
Ease of Use Slightly more annoying for developers UI components sometimes are a nuisance while creating or updating records
Product Analytics Specializes most in product analytics Offers tools for customer-facing experiences, but its larger focus is on employee training and overall user onboarding
Onboarding Flows Has powerful tools for creating onboarding flows (called Pendo guides) Offers highly customizable and sophisticated product walkthroughs
UI Elements Provides basic UI elements like tooltips, modals, or checklists to support product tours UI is quite customizable, but requires significant coding and technical knowledge
Pricing Expensive Not publicly available, but neither option is cheap
Customer Reviews 4.4 out of 5 stars on TrustRadius 8.2 out of 10 stars on TrustRadius
Pros – Specializes in product analytics

– Powerful tools for creating onboarding flows

– Provides basic UI elements to support product tours

– Offers highly customizable and sophisticated product walkthroughs

– Easier to set up

Cons – Harder to handle because of its local installation requirements

– Slightly more annoying for developers

– Expensive

– UI components sometimes are a nuisance while creating or updating records

– Requires significant coding and technical knowledge to customize and stylize onboarding flow

Onboarding and Customization

Pendo offers a variety of onboarding features, including in-app messaging and walkthroughs, customizable instructional videos, and interactive user guides. Pendo also provides a library of customizable templates to help SaaS businesses get up and running quickly.

WalkMe, on the other hand, offers similar onboarding features, as well as drag-and-drop tools for building customized user experiences. However, some users find WalkMe’s customization options to be less intuitive than Pendo’s.

Integration and Data Analysis

Both Pendo and WalkMe offer integrations with popular SaaS platforms, including Salesforce, Slack, and Zendesk. Pendo also offers seamless integration with popular product management tools like Jira and Trello.

While WalkMe doesn’t offer as many integration options, it does provide robust data analysis tools, including segmentation and user analytics. Pendo’s data analysis features are less robust but still provide useful insights into your customers’ behavior.

User Feedback and Survey

One of Pendo’s most popular features is its in-app NPS surveys, which allow SaaS businesses to gather valuable feedback directly from customers. Pendo also offers customizable feedback forms and automated feedback analysis.

WalkMe also provides advanced feedback and survey features, including the ability to create and distribute customized surveys and analyze feedback in real time.

Pricing and Flexibility

When it comes to pricing, there are some significant differences between Pendo and WalkMe. WalkMe’s pricing model is based on the number of users, while Pendo’s pricing is based on the number of products or features being tracked.

WalkMe can get expensive if you have a large user base, while Pendo may be a more cost-effective option for SaaS businesses with multiple products. Pendo also offers flexible pricing plans and the ability to customize your plan based on your needs, while WalkMe has more rigid pricing plans.

Training and Customer Support

Finally, when it comes to training and customer support, both Pendo and WalkMe offer a range of resources, including online tutorials and dedicated support teams.

Pendo offers a robust training program for its users, including in-person training and certification courses. WalkMe offers a comprehensive knowledge base with step-by-step instructions, as well as a customer success team for more personalized support.

What are the main differences between Pendo and WalkMe?

In analyzing the differences between the two platforms, Pendo and WalkMe, it’s essential to consider several key areas: features, pricing model, and user support.

  1. Features:
    • Pendo’s primary strength lies in its in-app NPS surveys and customizable feedback forms. These user-friendly tools allow SaaS businesses to secure genuine insights directly from their customers. Automated feedback analysis enhances the value of these inputs, offering a clearer picture of user behavior and satisfaction.
    • On the other hand, WalkMe also presents robust feedback and survey features. The platform’s standout feature is the ability to create, distribute, and analyze the results of customized surveys in real time.
    1. Pricing Model:
    • WalkMe’s pricing structure is based on the number of users. This approach can prove costly for businesses with a large user base.
    • In contrast, Pendo’s pricing model is dependent on the number of products or features being tracked. Additionally, the option of customizing plans based on unique business requirements and flexible pricing plans makes Pendo a potentially more cost-effective choice for SaaS companies with various products.
    1. User Support and Training:
    • Both platforms offer an impressive range of resources, including online tutorials and dedicated support teams.
    • Pendo steps up its game with a comprehensive training program, offering in-person training and certification courses.
    • WalkMe, meanwhile, focuses on delivering a comprehensive knowledge base complete with step-by-step instructions. It also boasts a customer success team for more personalized support.

How do Pendo and WalkMe compare in terms of user onboarding?

Both Pendo and WalkMe prove to be effective tools when it comes to user onboarding. However, they do present distinct features in their approach.


    • Pendo takes a proactive approach to user onboarding. The platform leverages in-app messaging and guides to provide users with vital information upfront, enhancing their initial interaction with the product. For example, a new user might see a step-by-step guide walking them through the application’s main features.
    • Furthermore, Pendo’s analytical capabilities play a significant role in onboarding. The platform’s ability to identify user behavior patterns allows businesses to tailor the onboarding process to meet individual user needs. It means that if a user is struggling with a particular feature, Pendo’s system can trigger additional guidance to assist them.


    • WalkMe, on the other hand, takes a more reactive approach to onboarding. One of the standout features of WalkMe is its context-sensitive help system. This system responds to user actions in real time, offering assistance precisely when it’s needed. For instance, if a user seems to be having trouble navigating to a specific part of the application, WalkMe’s system can immediately provide a popup guide to steer them in the right direction.
    • WalkMe also excels in the personalization of the onboarding experience. The system can be set up to exhibit different onboarding pathways based on user roles or user behavior, ensuring that the information presented is always relevant to the individual user.

What product usage analytics features does each platform offer?


    • Pendo’s product usage analytics offer a comprehensive view of how users interact with an application. The platform tracks a wide range of metrics, including feature usage, user engagement, and session duration. These metrics provide valuable insights into user behavior, such as which features are most used or ignored.
    • Further, Pendo’s analytics provide a visual heatmap of user activity. It enables businesses to see exactly where users click within their application, providing a clear picture of how users navigate the software.
    • Moreover, Pendo allows businesses to segment their users based on numerous factors like user role, geography, and behavior. It enables a more granular analysis of product usage and fuels data-driven decisions.


    • WalkMe’s product usage analytics are equally robust. They provide real-time insights into user behavior, with advanced metrics like click paths, task completion rates, and errors encountered.
    • WalkMe’s analytics also offer a journey-tracking feature. It allows businesses to follow the user’s path within the application, identifying any common roadblocks or areas for improvement.
    • Furthermore, WalkMe’s system includes robust reporting capabilities. Businesses can generate detailed reports on product usage, user engagement, and onboarding success, which can be used to refine their application and user experience.

How do Pendo and WalkMe compare in terms of pricing?

When it comes to pricing, both Pendo and WalkMe offer various plans and packages to cater to different business sizes and requirements. However, they approach their pricing structures a bit differently.

Pendo: Pendo adopts a custom pricing model. It means that the cost is tailored to each organization’s specific needs and usage. Factors that can influence the price include the number of users, the scale of the implementation, and any additional services required, like advanced analytics or integrations.

    • Pendo also offers a free trial, which allows prospective customers to test out the software before committing. It gives businesses the opportunity to assess whether Pendo’s features align with their needs.
    • It’s important to note that while Pendo does not disclose its pricing publicly, customer reviews suggest that it offers good value for money, especially for large enterprises that can leverage its advanced analytics and segmentation capabilities.

WalkMe: In contrast, WalkMe operates a tiered pricing model. Its plans start at a base level, with additional features and services available at higher price points. The exact pricing is not publicly available and is provided upon request.

    • WalkMe’s tiered structure means it can cater to a wide range of businesses – from small startups to large corporations. Each tier provides additional features, giving growing businesses the flexibility to scale their plan as they grow.
    • Like Pendo, WalkMe also offers a free trial. It allows businesses to experience the software firsthand and make an informed decision about its value.

What advantages does each platform offer in terms of ease of use?

Both Pendo and WalkMe offer ease of use in their unique ways.


Pendo shines when it comes to user-friendliness, with several features designed to make the platform as intuitive as possible.

  1. Intuitive Interface: Pendo’s clean and uncluttered design allows users to easily navigate the platform, reducing the learning curve for new users.
  2. Helpful Guides: Pendo offers in-app guides that provide step-by-step instructions, making it easier for users to understand the application’s functionality.
  3. Seamless Integration: Pendo integrates smoothly with a variety of other software platforms, easing the process of sharing and analyzing data across different systems.
  4. Responsive Customer Support: The platform boasts a responsive and helpful customer service team that’s ready to aid users in case of any issues or difficulties.


WalkMe, on the other hand, is known for its unique ‘Walk-Thrus’ and other user-friendly features.

  1. Walk-Thrus: WalkMe’s standout feature is its ‘Walk-Thrus,’ which guides users through processes step-by-step, making complex tasks more digestible.
  2. Customizable User Onboarding: The platform allows businesses to customize their onboarding process to their needs, thus ensuring users understand the system effectively.
  3. Multilingual Support: WalkMe supports multiple languages, enabling users around the globe to comfortably use the platform.
  4. Detailed Analytics: WalkMe offers detailed analytics to track user behavior and engagement, making it easier to refine and improve the user experience over time.


Choosing between Pendo and WalkMe comes down to your specific needs and budget. Pendo is a more cost-effective option for SaaS businesses managing multiple products, while WalkMe may be a better choice for businesses with a large user base. Both platforms offer robust features for onboarding, customization, integration, data analysis, user feedback, survey, and customer support.

Consider what features are most important to your business and try out both platforms before making a decision. With a better understanding of the differences between Pendo and WalkMe, you can make an informed decision that will help improve your customers’ experience and drive growth for your SaaS business.


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