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User Segment Profile Vs User Persona: Which Drives Better Business Results?

In the ever-evolving landscape of marketing, unlocking the secrets to your audience’s hearts is essential. Two intriguing approaches arise in this pursuit: User Segment Profiles and User Personas. 🎯 While they share the common goal of understanding and categorizing customers, they employ distinct methods. User Segment Profiles group customers based on demographics or behavior, while […]

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