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What Makes A SaaS Waiting Screen Page Irresistible? Discover 10 Best Examples

Every detail matters in the fiercely competitive world of SaaS (Software as a Service). And you know what? A well-designed waiting screen page is no exception! It’s not just a boring holding area; it’s a golden opportunity to captivate and retain users. 🌟

Picture this: a seamless and captivating waiting screen that takes your user experience to a new level. It draws users right into your service while they wait in anticipation. But here’s the real question: what makes an irresistible waiting screen stand out? 🤔

Buckle up because, in this article, we’re about to dive deep into ten extraordinary examples that showcase the true art of creating compelling waiting screen pages in the SaaS industry. Get ready to be inspired! 💡

What is the waiting screen Page in SAAS?

A waiting screen page in SaaS is essentially a transitional interface that users encounter when waiting for an action to be completed. It could be due to various operations such as loading data, processing requests, or setting up user accounts. It may seem like a minor element, but an effective waiting screen plays a critical role in maintaining user engagement and enhancing user experience.

waiting screen

Here’s why:

  1. Maintains User Engagement: The waiting can be frustrating, especially when users don’t know how long it will take. A well-designed waiting screen provides feedback that an operation is in progress, reassuring users that the system is working and not frozen. It can feature a progress bar or a spinning wheel, giving users a visual clue of the progress.
  2. Enhances User Experience: Waiting screens can be an opportunity to delight users with creative and interactive design elements. It could be in the form of fun animations, interesting facts, or trivia. For example, Slack uses custom-loading messages that add a touch of humor and personality, making the waiting less tedious.
  3. Builds Brand Image: Companies can display branding elements or key messages with waiting screens. It not only helps build brand identity but also keeps users informed about new features or updates. Asana, for instance, displays productivity tips and introduces new features in their waiting screens.

10 Best Examples Of SaaS Waiting Screen Page

waiting screen

  1. Slack: Known for its humorous approach, Slack’s waiting screen offers creative loading messages that entertain and shorten the waiting process. Their use of witty, unpredictable messages adds a touch of personality, making the waiting experience less tedious and more enjoyable.
  2. Asana: Asana uses their waiting screen as a knowledge-sharing platform. They provide productivity tips and introduce new features, enhancing user experience and providing added value during waiting periods.
  3. Trello: Trello’s waiting screen displays a beautiful scenic photograph that changes every time you load the app. This visually pleasing approach enhances the aesthetic value and offers a soothing experience for users as they wait.
  4. Buffer: Buffer’s waiting screen stands out for its simplicity and transparency. It provides users with a clear visual of the progress of their request, reducing anxiety associated with prolonged waiting times.
  5. Hubspot: Hubspot uses its waiting screen to display motivational quotes. It engages users and instills positivity, improving the overall user experience.
  6. Mailchimp: Mailchimp’s waiting screen features fun, interactive animations. This creative approach makes waiting periods less monotonous and more entertaining.
  7. Dropbox: Dropbox utilizes its waiting screen to keep users informed about new updates and features. They successfully convert a potentially frustrating waiting process into an informative session.
  8. Salesforce: Salesforce’s waiting screen is designed to maintain user engagement. It features a dynamic progress bar, giving users a sense of the waiting time.
  9. Zoom: Zoom’s waiting screen is minimalist yet effective. It simply indicates that the meeting is loading, reassuring users that the process is underway.
  10. Adobe Creative Cloud: Adobe’s waiting screen showcases their brand’s creativity. It features mesmerizing visually pleasing animations, using this space as an opportunity to highlight their commitment to design and creativity.

These examples illustrate how SaaS companies can effectively leverage waiting screens to enhance user experience, maintain user engagement, and build brand image. A well-designed waiting screen can turn a mundane waiting process into an exciting, informative, and engaging user experience.

17 Best practices to have a good waiting screen Page in SAAS

Here is a list of 17 optimal practices for creating an excellent waiting screen in SaaS:

waiting screen

  1. Informative Progress Indication: Use progress bars or spinners to visually communicate progress to users. It helps reassure them that the system is working. For instance, Google Drive uses a progress bar during file uploads.
  2. Use of Humor: Consider incorporating humor to make the waiting time feel shorter. Slack is known for its humorous and witty loading messages.
  3. Creativity: Display creative animations or graphics to engage users. Mailchimp uses a high-five animation when subscribers successfully send out an email campaign.
  4. Consistency in Branding: Ensure your waiting screen aligns with your overall brand style and tone. It can enhance brand recognition.
  5. Showcase Product Features: This time highlights key features or updates, as Asana does on their waiting screen.
  6. Interactive Elements: Consider interactive elements that users can engage with while waiting for the operation to complete.
  7. Use of Microinteractions: Microinteractions can create a sense of delight for users. A simple animation or a button changing color can greatly enhance user experience.
  8. Predictive Waiting Time: If possible, display the estimated time remaining. It provides users with a clear expectation of their wait.
  9. Simplicity: Keep the design simple and the messaging clear.
  10. Optimization: Ensure the waiting screen is optimized for different devices and screen sizes.
  11. Reassuring Messages: Use reassuring messages to show users that work is being done, even if it’s taking a little longer than expected.
  12. Real-Time Updates: If the process involves multiple steps, consider real-time updates that indicate which part of the process is being executed.
  13. Contextual Tips: Provide tips or suggestions relevant to the user’s current task.
  14. Feedback Solicitation: Encourage users to provide feedback or participate in surveys during loading.
  15. Social Proof: Use testimonials or user stats to build trust and credibility.
  16. Privacy Assurance: If the loading process involves personal data, reassure users that their information is secure.
  17. Error Management: In case of an error or delay, provide a clear message and suggest possible actions to the users.

Best loading page ideas for your SaaS

Here are a few remarkable loading page ideas that you can implement in your SaaS product based on the industry’s best practices:

waiting screen

  1. Entertaining Animation: One example is Trello, a project management tool that uses a delightful animation of a worker carrying boxes while a task is being processed. This creative touch enhances the user experience and keeps users engaged during the wait.
  2. Thought-Provoking Quotes: Consider adding thought-provoking or inspirational quotes to your loading screen, similar to what Forbes does. This can inspire users and make the waiting time more enjoyable.
  3. Interactive Games: Take a cue from Google’s dinosaur game that appears when the browser is offline. An interactive game can transform waiting time into playtime, enhancing user engagement.
  4. Timely Progress Indicator: Dropbox provides a real-time progress bar during file uploads. It keeps the users informed about the progress of the task and sets accurate waiting time expectations.
  5. Educational Content: Take a page from Duolingo’s book and use the waiting time to share interesting language facts with users. It not only adds value but also increases user acquisition and retention.
  6. Brand Storytelling: Use the waiting screen to visually tell your brand’s story or mission. Airbnb does this effectively with images and brief descriptions.
  7. Personalized Welcome Message: Personalization can foster a connection with your users. Spotify greets users by their names with personalized messages and song recommendations based on their history.
  8. Social Proof: Showcase user testimonials or success stories, further enhancing your credibility. Slack, for example, displays tweets from happy customers.

How to improve the loading time of your app

Improving the loading time of your application is crucial for providing a seamless user experience. Here are a few strategies, along with examples, to enhance your app’s speed and performance:

waiting screen

  1. Optimization of Images: High-resolution images can slow down your app. Use tools like TinyPNG or JPEGmini to reduce image sizes without compromising the quality. For instance, Instagram optimizes images to enhance load times without impacting the visual experience.
  2. Minimalistic Design: A simple, clutter-free design can reduce load times. Look at the Google homepage for inspiration. It’s clean, minimalistic, and loads almost instantly.
  3. Browser Caching: Caching stores data from previous sessions and serves it to the user, reducing load times. Social media platforms like Twitter and Facebook use this strategy to deliver quick loading times.
  4. Code Minification: Minifying your code refers to the process of removing unnecessary characters (like spaces comments) from the source code. The Google Closure Compiler helps you to build efficient JavaScript.
  5. Use of Content Delivery Networks (CDNs): CDNs store copies of your app’s resources on servers located around the world, ensuring the users can load the app quickly. Amazon uses its own CDN called CloudFront to provide fast content delivery.
  6. Load Balancing: Distributing network traffic across various servers ensures no single server bears too much demand, improving load times. Netflix uses load balancing to manage its high user demand, ensuring smooth streaming for all viewers.
  7. Lazy Loading: This approach involves loading only the necessary sections and delaying the remaining until needed. LinkedIn uses lazy loading for profile images, resulting in faster overall loading times.
  8. Compression: Compression reduces the size of your app’s data to improve loading time. Gzip is a common software application used for file compression.
  9. Remove Unnecessary Fonts: Each font adds to the HTTP requests, slowing your app. Remove unnecessary fonts, and limit the number of used font weights.
  10. Regular Updates and Maintenance: Regularly updating your app and doing routine maintenance can help keep it running smoothly. Apps like Uber frequently release updates with performance improvements.

Understand Loading page vs loading spinner

waiting screen

When we talk about loading indicators in applications, two concepts often come up: Loading Pages and Loading Spinners. Understanding the differences between these two, as well as when to use each, is crucial for designing an engaging user experience.

Loading Pages

Loading pages, also known as splash screens or launch screens, are typically displayed when an application is first launched. They serve as a branding opportunity and set the tone for the user’s experience.

Companies often use their logo, tagline, or a captivating image on their loading page.

For instance, Uber uses a loading page that presents their logo against a sleek black background. It not only reinforces their brand but also creates a sense of anticipation.

Loading Spinners

Loading spinners, on the other hand, are used to indicate that a process is underway. They’re typically used during transitions within an app, such as when a page is loading or data is being fetched.

An example of a loading spinner can be found in Gmail.

When you send an email, a small spinner appears in the corner of the screen, indicating that your message is being sent. Once the process is complete, the spinner disappears.

waiting screen

When to Use Each

The choice between a loading page and a loading spinner depends on the context.

  1. Initial load or startup: This is when the application is first launched. A loading page is more appropriate in this case, as it provides a more immersive experience and helps set the tone for the users.
  2. Task or data processing: If the user initiates a task that requires processing, like sending an email or loading a video, a loading spinner is more suitable. It reassures the user that their action has been received and the process is underway.
  3. Page transitions: When transitioning between pages or sections within an app, a loading spinner can help signal to the user that new content is being loaded.

What is Loading page vs skeleton screens?

Skeleton Screens

While loading pages and loading spinners are commonly used in app design, a third approach to managing loading times is the use of skeleton screens. Skeleton screens are essentially a blank version of a page onto which elements are gradually loaded. It creates the impression that content is loading immediately, even if it’s not fully visible.

The skeleton screen is usually a blank, simplified version of your layout containing placeholders for text, images, and other media. The content then populates these placeholders as soon as it becomes available. It gives the user the perception that the app is loading faster, improving the overall user experience.

For instance, Facebook uses skeleton screens when loading the news feed. As the app fetches updates, a placeholder layout is displayed with grey boxes for text and images. Content populates these placeholders as soon as it loads, giving users something to look at while they wait.

Loading Page vs Skeleton Screens: A Comparison

When comparing loading pages and skeleton screens, there are a few key differences to consider:

waiting screen

  1. User Perception: While loading pages indicate that the user must wait, skeleton screens create the illusion of speed by providing an immediate, albeit incomplete, response. It makes the app feel faster and more responsive.
  2. Use Cases: Loading pages are typically used during app startup or major transitions, while skeleton screens are most effective when loading content within a page.
  3. Brand Presence: Loading pages often serve as a branding opportunity, allowing you to display your logo or tagline. However, skeleton screens focus more on user experience and content layout.
  4. Engagement: Skeleton screens keep users engaged as they watch the page come to life. In contrast, loading pages might negatively impact user engagement as they convey a waiting period.


A loading screen is not just a mere process indicator. It’s a chance to captivate and foster trust with your users, all while enhancing their overall experience. Incorporating these exciting ideas and effective strategies can boost your app’s performance and make a memorable first impression. Don’t forget to test and analyze the impact of these changes to keep improving continuously.

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